Rua Oscar Freire, 384, Paulista District, São Paulo
The Emiliano proudly presents itself as an oasis of luxury and calm amidst the elegant sophistication of the surrounding area’s shops and cafes. Within its walls, every detail matters and guests all get the V.I.P. treatment.
Opened in 2001, the Emiliano consistently strives to best its newer cousins, the Fasano and the Unique. Its ability to provide only the finest in amenities and service no doubt helps to keep it in that position. You can arrive at the busy front door by taxi or a personalized “meet and greet” service will convey you from either of the two airports. A rooftop pad serves those who wish to arrive by helicopter.
Security, evident in most São Paulo hotels, is purposely left outside the front door here and a ratio of three staffers to each guest ensures all will be well within. In fact, security personnel traveling with any guest are required to stay in another hotel so as not to intimidate others. Emiliano’s owners have a love for unusual chairs and the tousled, ropey ones at the entrance are the (very expensive) work of Brazilian brothers Fernando and Humberto Campana, often featured at the Museum of Modern Art in New York. Guest rooms hold the more classical Charles Eames armchairs.
Emiliano’s 38 deluxe rooms and 19 suites range in size from 452 to 904 square feet and hold state-of-the-art technology. A smart panel automatically senses the number of people in the room and adjusts light, sound and air–conditioning to match. A touch-screen telephone controls personal settings so you can return to the same atmosphere you left.
There’s the usual TV, DVD and Wi–Fi, and when work gives way to pleasure, you can retreat to beds fitted with luxurious 500 thread–count Italian linens and German duvets holding pure Hungarian white goose feathers. There’s a pillow menu and we’re told that only Emiliano arranges the pillows on the bed just so. They provide traditional Brazilian sandals (we call them flip–flops but they’re classier) and a traditional Brazilian sweet is offered with turn–down service.
Bathrooms boast individually–carved Carrara marble sinks, exclusive toiletries and, to our delight, there’s a unique Japanese heated toilet seat to provide the ultimate in comfort. Oh yes, some claw–footed tubs have TVs installed in the wall.
Every guest is offered a 15–minute massage on arrival and butlers attend to unpacking and laundry or pressing requirements. Wine and fresh fruit await in every room and, with advance notice, the room’s two mini–bars (at different temperatures) can be stocked according to personal preferences. If the room is not quite ready, you’re offered a shower and change area in the spa.
The 22nd floor is a peaceful space devoted to relaxation and wellness. A small pool, Jacuzzi and two Japanese tubs afford panoramic views, there’s a dry sauna, and the steam room boasts its own TV. Trained therapists are available for shiatsu, reflexology and other treatments and a healthy snack menu is available.
The hotel is in the center of lots of action, both business and pleasure. Rua Oscar Friere bustles with trendy cafes, elegant shops and many fine dining choices. After some serious shopping or before setting out for Brazil’s traditional late dinner, it’s a treat to stop in the comfortably elegant champagne and caviar bar where you’ll find fresh caviar of all sorts as well as 200 labels of bubbly or 25 varieties of tea, if that’s your preference.
Dining in can also be a pleasure. The Emiliano restaurant specializes in Italian cuisine served in an airy room backed by a bamboo garden. Modern Brazilian rhythms are played in soft tones throughout the public area and the emphasis is on celebrating classy Brazilian culture.
The Emiliano offers it all: you can enjoy the hustle and bustle of the area’s trendy scene just outside the walls, then retreat to a hotel where sincerely caring for and about each guest is the aim of every staff member.
Web Address: www.emiliano.com.br
Total Number of rooms: 60
Published rates: $450 to $900
Review and photos by Paul and Lorie Bennett, photos courtesy of the hotel.